After setting up the Google Analytics integration, you can now create your first message by selecting the Segment Transfer channel after clicking the Create new message and selecting your newly create Google integration from the Send via integration dropdown. We strongly recommend giving your message a descriptive name, as this can easily help you identify what this segment transfer is doing at a glance.
Google Analytics campaign
You can now define the Google Analytics Event that you would like to send to the selected CrossEngage segment (or qualifying Realtime campaign user). Google Analytics Events are defined with the following:
- Event Action - This is defined by CrossEngage as CrossEngage Event to allow you to immediately differentiate CrossEngage transfers from other types of tracking events.
- Event Category - Category allows you to usually define what type of interaction this event describes (e.g. Funnel Step 1)
- Event Label - Label allows you to categorise events (e.g. Reactivation Cycle)
Optionally, you can also populate Custom Dimensions for users stored in your Google Analytics account with every event dispatch.
Custom Dimensions allow you to transfer user data from CrossEngage to Google Analytics and use this within Google Analytics segmentation and build audience that can have any Destination (e.g. AdWords, Google Distribution Network) that you have set up & have access to. PII (Personal Identifiable Information) data should not be transferred to Google Analytics via CrossEngage due to GDPR restrictions.